An Introduction to Content Strategy
Even small businesses can benefit from having a clear content strategy. But we understand that time and resource is likely limited in your business, so this workshop is focused on defining a manageable and focused strategy.
Learn what a content strategy is and why you need one
Define your goal and target audience
Discover where ideas for content come from
Content types and mapping to your goals
Developing a manageable production schedule
Time-saving hacks for busy people
Includes a downloadable content strategy template
Resource list and further reading